ANESU MUTARA : Domin-Oh-Hoo-Hoo!

(Click image to watch)

Recently, Tv Actor, dancer and musician Anesu Mutara has been on a roll, booking more and more TV jobs!


We can now see Anesu as the face of Domino's new WeGotThis TV Campaign, Anesu Mutara play's the Lead/Hero where we see him stepping out of his London apartment onto a balcony, before taking a moment to then releasing a yodel ' Domin-Oh-Hoo-Hoo! ' asking his friends to put in their Order

for a Domino's kick back at his apartment, At the end of the spot, we see a wide shot of Anesu sitting with his 3 friends, all enjoying their delicious Domino's Pizza.


This Television campaign is to promote the group ordering feature on the Domino's App.


The campaign was created by retained agency VCCP


Adage says:

Customers can now place orders in groups via the Domino's app. But the TV ad takes creative license with the idea by showing a group of friends connecting via more traditional (Alpine) method. Subtitles are helpfully provided; so, yodeling "Domino-oh-hoo-hoo" means, "Domino's round mine?" Others join in with more specific requirements, like size, base type and topping selections.
The spot, by VCCP, was directed by Sam Hibbard at Somesuch, and the production employed a yodeling expert and teacher from Germany, who coached the actors on their performances. The yodeling theme also runs across a wider campaign across the U.K. and Ireland; a radio ad will feature the yodeling coach giving some lessons, while social media will encourage people to yodel online, including with a Snapchat lens. Outdoor ads include specially commissioned murals from local artists in Birmingham and Sheffield, illustrating the yodeling theme..


CREDITS:


Credits

DateJun 08, 2021 - Client :Domino's-UKAgency :VCCP ACD :Elias Torres ACD :Daniel Glover James CD :David Masterman Group Head of Planning :Ellie Gauci Senior Planner :James Bagan Integrated Project Director :Brad Willis Senior Creative Producer :Aymeric Gauvan TV Producer :Helen Brownlie Business Director :Jess Aspinall Senior Account Director :Myles Cryan Account Director :Sophie Maher Account Director :Max Glanvill Account Manager :Issi lloyd Waite Senior Designer :Lee Bodell Head of Art :Ali Augur Artworker :Paul Graig Studio Manager :Scott Mitchell Production Company :Somesuch Director :Sam Hibbard Editor :Matt Newman Editor :Trim Executive Producer :Scott O'Donnell DOP :David Procter Producer :Lucy Gossage Post-Production Company :The Mill Post Producer :Kim Bryde Colorist :James Bamford Audio Post-Production Company :Wave Sound Engineer :Jack Sedgwick Hero Actor :Anesu Mutara

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